Kaplan Educational Foundation promotional brochures, 16.5 x 9 inches. From left to right: 2009, 2011, 2010
KEF 2011 trifold brochure, closed 16.5 x 9 inches
KEF 2011, opening fold
KEF 2011, complete inside spread
KEF 2010, complete back spread
KEF 2010, opening fold with accompanying typography detail
KEF 2009, closed cover and opening fold
KEF 2009, complete inside spread
The 2011 brochure evolved based off of focus groups and student feedback. A complete reorganization of the informational structure ensued. Due to comments, information became more concise and design became less formal.
August 2010 to November 2010
The 2010 promotional pieces conceptualized and executed for the non-profit charity branch of Kaplan, Inc., the Kaplan Educational Foundation. Thousands of pieces were printed, and distribution went throughout New York City. Focus was on teamwork and partnership to reach achievement.
July 2009 to September 2009
The 2009 promotional pieces are directly below the 2010 editions. These were focused on dreaming of big possibilities and success as an individual in the program.
September 2008 to November 2008